The Mobile User Acquisition Show đMedia Mix Modeling: Completing the UA Performance Picture with John Koetsier (Forbes), Igor Skokan (Meta), Liz Emery (Tinuiti), Eran Friedman (Singular) & Shamanth Rao (Rocketship HQ) đŁ
Is MMM a complete solution for mobile marketers out there?
Todayâs episode is a recorded version of a webinar that we did along with the folks at Singular. We discuss all about MMM and how marketers are using it as part of their toolkit, how it has evolved from being a traditional tool used by large companies to something thatâs being implemented by most of the mobile growth industry post-ATT.
The webinar had a star panel with John Koetsier (Forbes), Igor Skokan (Meta), Liz Emery (Tinuiti), Eran Friedman (Singular), and Shamanth Rao (Rocketship HQ).
Check out the episode here: https://mobileuseracquisitionshow.com/episode/media-mix-modeling-john-koetsier-igor-skokan-liz-emery-eran-friedman-singular/
KEY HIGHLIGHTS:
đĄWhat is Media Mix Modeling and incrementality?
đHow MMM has evolved to be used for digital marketing
đ€ Is it for small, medium or large companies?
đ§đżââïž Challenging elements of MMM, and incrementality for smaller teams.
đđœââïžElements of MMM or incrementality that are easy to implement, even for the small teams.
đ What are the stakes to get started with MMM?
đŠ Thereâs more interest in the adoption of MMM.
đŻ What can MMM deliver if all the data is in the right place?
âłïž Where would you not use MMM?
đ§ How does MMM & incrementality fit into the concept of hybrid measurement?
đ Real-world examples of using MMM
đȘ The role of first party data.
𧳠When will MMM be a core part of the majority of digital marketers' toolkits?
đ Key takeaways on MMM & incrementality
Note:
Mobile Growth Lab
We wrapped up the Mobile Growth Lab where over 60 marketers, executives, product managers, and developers signed up to break the shackles of ATT's performance and measurement losses. You can get access to the recorded versions of these sessions through our self-serve plan.
Check it out here: https://mobilegrowthlab.com/
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