Smarter Media Measurement and Incrementality – with Clerdata’s Meghan Corroon

This week we’re joined by Meghan Corroon, Co-Founder and CEO of Clerdata. In a world full of spend reports, inflated ROAS claims, and buzzwords like "directional" or "efficiency," Clerdata helps brands see clearly which investments are moving the needle - and which are just noise.

Meghan brings a deeply analytical mindset (honed through time at the Gates Foundation and beyond) and mixes it with real-world brand empathy. The result? A grounded, accessible conversation on what it takes to really measure media impact, make smarter cross-channel decisions, and bring teams together around the data that matters.

Episode highlights:

• Defining incrementality (without the jargon): Meghan breaks down why it’s not just a buzzword — and how true incrementality can drive smarter decisions.
• Why retail media measurement is still so messy — and how brands can start untangling it without blowing up their workflow.
• The reality of cross-functional data meetings: what works, what doesn’t, and how to avoid death by dashboard.
• The Amazon trap: Why brands often over-index on tried-and-true media investments (and what they’re overlooking).
• How Clerdata helps teams think more like scientists — challenging assumptions, testing tactics, and shifting from gut to growth.

Connect with Meghan on LinkedIn

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker