Commercial Photographer: Your Guide to Marketing, Creativity and Growth Email Marketing part one, how to grow your mailing list
This week we are talking about Email Marketing, specifically how to grow your mailing list. Next week we will look at what to do with your mailing list. Sam thinks Email marketing is a no-brainer and explains why. There is no doubt about it you need a mailing list, it’s as simple as that!
Some of the many advantages that a mailing list will give you are numerous. It gives you direct contact with all your subscribers. Your followers want to hear from you, they already have expressed an interest as so are won't think of your emails as spam, but welcome information from a trusted source.
When setting up your Email Marketing, signing up to a reputable provider will help overcome GDPR issues, they are trusted sources and are set up to make sure your emails are being delivered. Some of the trusted providers we metioned in the show include
We discuss the legal basis for adding people to yuor mailing list including what “legitimate interest” really means and how you can and can't use it to add subscribers to your mailing list.
Sam guides us through the values of having something for people to download - a lead magnet. And a few trips and tricks to increase the number of subscribers, such as running companions, building communities and more.
In this episode Marcus refers to Net walking - and you can find out more about this here: