Not Another One What can Rachel Reeves learn from recent Chancellors?
Nov 22, 2025
As Rachel Reeves faces a critical budget, insights from past chancellors come to light. The discussion dives into the impact of media strategies and public image on political messaging. From Norman Lamont’s reserved approach to Denis Healey’s popularity, the importance of visibility is emphasized. The hosts explore potential components of Reeves's budget, debating child benefits and tax strategies. They also address the constraints imposed by fiscal rules and the global economic landscape, highlighting the tension between growth and spending.
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Image Shapes Reception Of Economic Policy
- A chancellor's public image shapes how policies are received by voters and media.
- Steve Richards argues image management can matter as much as substance in political economics.
Healey's Popularity Amid Crisis
- Denis Healey retained personal popularity despite unpopular emergency budgets in the 1970s.
- He used media appearances and a genial persona to stay liked amid economic turmoil.
Osborne's Image Makeover
- George Osborne deliberately reshaped his public projection after being booed to survive politically.
- Tim Montgomerie notes Osborne's fascination with political tactics and image management.