Rethinking Museums: Bart van der Heide on Innovation, Impact & Cultural Agents

Museums are no longer just exhibition spaces – they are evolving into cultural agents that shape contemporary discourse. But how can they break free from tradition and truly engage with society?

In this episode of the Culture Shifts Podcast, Bart Van der Heide, Director of Museion in Bolzano, joins me to discuss the evolving role of museums in society. With a background in curating and leadership at institutions like the Stedelijk Museum in Amsterdam and Kunstverein Munich, Bart has been redefining Museion’s mission since 2020 – turning it into a dynamic, forward-thinking institution.

We dive into the challenges of translating theory into action, the importance of community engagement, and why museums must embrace their role as political and cultural agents. Bart also shares his thoughts on measuring impact beyond visitor numbers, adopting sustainable practices, and creating a brand that truly reflects institutional values.

It’s a conversation about innovation, responsibility, and how museums can drive real change in today’s world.

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