Weaving Your Reality 204. How To Build A Brand with 5 Million Followers: Business Mindset, Content Strategy and The Spiritual Side – HAMPTON LIU of @hybridcalisthenics
Hampton of Hybrid Calisthenics is one of my favorite content creators who is building one of the fastest growing online communities I’ve ever seen.
With the explosive growth of his short form videos, Hampton reaches over 5 million people across TikTok, YouTube and Instagram with the goal to help people cultivate long-term fitness and happiness through creating fitness content and building community. He combines masterful content creation with a sense of humor, and leaves his viewer feeling that they are physically capable of more than they think. Hampton has been featured by The Atlantic, The New York Times and Newsweek.
We discuss:
The Hybrid Calisthenics origin story: how Hampton created the name and how the social media brand came to be
How the desire to make money to take care of his mother led Hampton to look for passive income and online business opportunities
The importance of not getting discouraged by low views when you’re starting out on social media
Yes, you can be kind and winning at the same time
Hampton shares how he started posting on TikTok as @hybridcalisthenics and what he learned from his first viral videos
The importance of building organic reach
The balance between creating content you enjoy and what the audience is asking for
The conscious choice of going niche and bringing your full self of your content at the same time
How to get started on social media today and build a large community through short form video content on TikTok, Instagram Reels and YouTube shorts
The importance of self-knowledge in the content creation industry
Why giving is a business advantage
How one prayer can change everything
Why Hampton has turned down every brand deal he’s been offered so far
How he doesn’t let negative comments get to him
How to transform negativity on social media into growth
Social media as an opportunity to resolve insecurities
Why learning to love other people is one of the most important skills for a content creators
How @hybridcalisthenics grew to 5 million combined followers on TikTok, YouTube and Instagram
How @hybridcalisthenics made it to the front page of reddit
Hampton’s intentional strategy behind giving away a ton of free content!
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Connect with Hampton Liu of Hybrid Calisthenics:
Hybridcalisthenics.com Routine
Hybrid Calisthenics on YouTube
@hybrid.calisthenics on Instagram
tiktok.com/@hybridcalisthenics
discord.com/invite/hybridcalisthenics
Connect with Ksenia:
Instagram @ksenia.brief
YouTube Ksenia Brief
TikTok @ksenia.brief
Subscribe, rate and review the podcast on Apple Podcasts
Follow the podcast on Spotify
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