DTC POD: How The Best Brands Are Built cover image

DTC POD: How The Best Brands Are Built

#305 - Nikole Flores & Ali Karsch - The PR Playbook for Emerging Brands

Jan 11, 2024
In this episode, Nikole Flores and Ali Karsch from LVPR discuss new brand launch strategies, the importance of authentic brand content, leveraging social media engagement, media relations and pricing tiers, aligning with synergistic brand partners, and the role of trade press in gaining momentum. They also touch on topics like affiliate marketing, competitor audit, and the story behind a new brand launch.
55:00

Podcast summary created with Snipd AI

Quick takeaways

  • Launching a new brand requires strong messaging.
  • Planning launch of a new brand: competitor audit, spokesperson, brand messaging, media outreach.

Deep dives

Matching entrepreneurs with professionals from the Philippines

More staffing connects businesses with professionals from the Philippines, including experts in finance, supply chain, operations, and marketing. They provide a 12-month guarantee and coaching for seamless integration into operations.

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