On episode #21 of the STICK TALK podcast, the boys sit down with Dr. Sterling Peterson to talk about building a personal brand around being a chiropractor, getting 100m views on an Instagram reel, traveling to do in-person adjustments for legends like Grant Cardone, building a network, and his plans for the future. Sterling is the founder of Doctor Sterling, a concierge chiropractic service based in Tampa and Miami, FL. Outside of work, Sterling is an avid watch collector, Bitcoin investor, and spends time weight training and playing soccer. Time stamps:

(00:00:00) - Merging Chiropractic Practice with Business and Social Media (00:02:54) - From Chiropractic School to Entrepreneurship: A Personal Journey (00:05:51) - Building trust with potential chiropractic customers (00:08:47) - The Journey to Entrepreneurship and Chiropractic Salaries (00:11:40) - Going into Business for Yourself and the Importance of Consistency in Content Creation (00:14:38) - Making Chiropractic Cool and Fun on Social Media Platforms (00:17:37) - The Virality of a Bikini on a Boat Video (00:20:26) - Concierge Wellness and High Net Worth Referrals (00:23:23) - The importance of posture and potential business opportunities (00:26:07) - The Importance of Exercise and Posture for Health and Wellness at Work (00:28:54) - The Importance of Strengthening Back Muscles for Posture Improvement & Benefits of Growing Social Media Presence (00:31:45) - Stories of Treating Grant Cardone and Using TikTok to Grow Content (00:34:44) - How Personalization Helps in Cold Emailing for Marketing Companies (00:37:34) - Talking about Chiropractic and Being Available for Opportunities (00:40:13) - Being ready for opportunities (00:42:59) - Entrepreneurial Inspiration: Grant Cardone, Alex Hormozi, and Patrick Bet David (00:45:49) - The Power of Cold Emailing and Putting Yourself Out There (00:48:27) - Building an Authentic Following on Instagram (00:51:16) - Balancing Productivity and Enjoyment Outside of Work (00:54:08) - Building a Business and Ecosystem in Miami (00:57:01) - Lightning Round & Dinner with Inspirational Figures (01:00:04) - Lightning Round: Sports and a tweet on embracing discomfort (01:02:59) - Finding Joy in Suffering and a Lightning Round Question about Jumpstarting Business Impact (01:05:46) - Master's Dinner Ideas and Looking Young at 34 (01:08:37) - Where to Find Dr. Sterling and Staying Connected with Him