Kate Veronneau: How Zwift Challenged the Tour de France

Feb 19, 2024

36:48

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Today’s episode, I’m joined by Kate Veronneau.

Kate is the director of Women’s Strategy at Zwift, a multiplayer online cycling and running training program that enables users to interact, train, and compete in a virtual world.

A keen cyclist herself, Kate played an important role in bringing the Women’s Tour de France event, Tour de France Femmes avec Zwift, to fruition.

This is an achievement which has since given her the opportunity to use her voice to advocate for parity and sing the praises of investing in women's sports, as well as to speak to the impact that technology can have in driving greater access and participation in sport more broadly.

Time Stamps

5:00 - Joining Zwift and the launch of the Zwift Academy

8:00 - Creating Women’s Only Rides

10:00 - What does Community Look Like on Zwift?

14:00 - The (Positive?) Impact of COVID?

16:00 - The Creation of Virtual Events

17:00 - The Tour de France Femmes avec Zwift

19:00 - Having Parity across Men’s and Women’s

21:00 - The Commercial Case for Serving Women

23:00 - Making Triathlon a Stadium Sport

30:00 - An Opportunity for the Apple Vision Pro?

33:00 - Could AI Reduce the Barriers to Entry for Cycling?