Behind the Music miniseries: Atlantic Records UK co-President Ed Howard on signing Ed Sheeran

How do musicians deal with fame and is there such a thing as an overnight success story? What's the story behind Ed Sheeran getting signed? (It involves a Bruno Mars gig and a tonne of beer). This week Kathleen and Eleanor speak to one of the music business's most influential players, Ed Howard, who was promoted to co-President of Atlantic (alongside Briony Turner, who is on maternity leave), in January.

Ed talks about crafting the long-term strategy behind his first-ever signing Charli XCX, how he consoled Burna Boy after the star lost out on a Brit Award, how labels will adapt to an era of stars coming off social media, how a label imprint like Stormzy’s Merky Records actually works, and the difficulty of taking on his mentor Ben Cook's role after Cook was asked to leave Atlantic following a blackface controversy.

Kathleen and Eleanor also talk about what it’s like to interview Niall Horan, and why the most recent episode of internet culture podcast Reply All has got everyone hooked.

To listen to all the music discussed on Straight Up and the songs we've got on repeat, follow our Straight Up playlist on Spotify.

Loved this episode of Straight Up? Have any suggestions for our next episode? Are you a brand wanting to chat to us about sponsorship opportunities? We'd love to hear from you: hello@straightuppodcast.co.uk

Straight Up's music and editing is by Marlon Percy: @marlonpercy

Straight Up was recorded Chris Bailey of The Boy in the Corner @cornerHQ

Straight Up is sponsored by online spirits specialist Master of Malt, where you can buy a bottle of tasty Haku vodka.

Hosted on Acast. See acast.com/privacy for more information.