We product leaders work to solve problems that are fundamentally human, explains Tatyana Mamut. They are by the people, with the people, and for the people. Applying a human-centered mindset is key to creating value for our customers and our teams.
An anthropologist by training, Tatyana Mamut, Senior VP of New Products at Pendo, brings her unique perspective to how product people work to understand and relate to the customers and their real-life experience. In addition to anthropology, Tatyana has experience in design, entrepreneurship, advertising, and product innovation.
“The key to building good products is understanding that customers are humans,” she explains. “They are not a market. They are not abstract. Customers are people.” When we solve problems for real people, they become evangelists for our product – every product person’s dream.
The human experience cannot be captured in a dashboard or PowerPoint presentation, she adds. Only when product leaders immerse ourselves into our customers’ real-life environment can we bring their “life-world” onto our teams.
Catch this entire episode of the Product Momentum Podcast to hear Tatyana describe the product leader’s number one challenge, and learn why sharing the broad context that only we have as product leaders is part of its solution.
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