SBJ Morning Buzzcast SBJ Morning Buzzcast: December 9, 2025
Dec 9, 2025
The Intercollegiate Athletics Forum kicks off in Las Vegas, featuring prominent speakers like NCAA president Charlie Baker. A proposed collective bargaining agreement from Athletes.org aims to reshape athlete compensation and rights. Notre Dame faces heated criticism following its CFP fallout and bowl boycott. Meanwhile, Paramount makes waves with a hostile bid for Warner Bros. Discovery assets. In sports investing, fresh stakes are emerging, including Brett Taylor’s involvement with the 49ers and Apollo’s entry into Wrexham.
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Athletes.org Proposes Nationwide CBA
- Athletes.org published a 35-page proposed CBA aiming to structure college athletics, centered on football with broader frameworks for other sports.
- The plan includes revenue-sharing templates, agent certification, and removing NIL payment limits inside fair-market systems.
Power Brokers See Federal Fix As Key
- Several ADs acknowledged antitrust risks and suggested either a federal exemption or a negotiated CBA as solutions.
- UNC's Bubba Cunningham said we may need both a federal fix and a collective bargaining agreement to resolve issues.
National Employment Agency Suggested
- Tennessee AD Danny White argued a national employment agency would simplify legal variation across states and normalize calling athletes 'employees.'
- He framed employment status as already common across campuses and easily managed with one agency.