Series 2, Episode 13 - How can we manage and lead in an era of falsity? with Professor Kirk Plangger, King's Business School

Our guest today on Brain for Business has recently written that “We are increasingly living in a society of falsehoods. News can be fake. Brands can be fake. Influencer endorsements can be fake. And “facts” are often fake, or “alternative.”"Yet what does all it mean for leaders and organisations? What role does social media play? And how can we start to see through the fog of fakes and falsity?Dr Kirk Plangger is a Reader (Associate Professor) of Marketing at King's Business School at King’s College London. He is a marketing management researcher specialising in consumer led digital marketing strategy.Most of Kirk's research explores how digital technologies mediate and change the buying process and how organisations should address these technologies. Currently, he is working on projects investigating shoppable advertising, the value of live in marketing, brand transparency, alternative reality marketing, social media influencers, falsity in marketing and advertising, and artificial intelligence in marketing. Kirk publishes regularly in leading academic journals and holds a number of editorial review board positions. His research has been funded by the Leverhulme Trust, UK Engineering and Physics Sciences Research Council (EPSRC), British Academy, UK Innovate, and the Canadian Social Science and Humanities Research Council (SSHRC).You can read Kirk’s thoughts on managing in an era of falsity here: https://kclpure.kcl.ac.uk/portal/files/177840001/Plangger_and_Campbell_Accepted_version_Managing_in_an_era_of_falsity_Business_Horizons.pdf

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