S1 E43 - HIGHLIGHT - Frank Danna - Director of Culture at Softway

Frank Danna S1 EP 39 original air date February 9th 2023. How do we actually create culture and shift our 2-D core values off of the pages of employee handbooks and into 3-D embodied behavioral norms? In this episode, I spill the tea. Need help implementing? Let's talk: cutlureworks@maurabarclay.com

More about Frank Danna:
Frank is the co-creator & facilitator of Seneca, a radical culture and transformation product. As Softway’s Director of Culture and Seneca, he’s taught culture change all over the world to over 1000 leaders from 46 different countries. 

 Previously, Frank the was Co-founder of Parabox Creative, a social media-focused creative agency, where he led creative execution & content development for dozens of agencies and nearly 100 global brands, with over 65 million video views across social platforms, until they were acquired by Softway in 2014.

 In his tenure as a creative director, he has worked with global brands such as Amazon, Butterfinger, CISCO, AT&T, HBO, ESPN, and Coca-Cola to name but a few of the household name companies that have sought his expertise and vision.

 Currently, he is the co-host of Softway’s podcast, “Love as a Business Strategy.” Yes, they use the “L” word—something most businesses shy away from. And he hosts a regular live webinar series on linkedin called Innovating Teams.