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Quick takeaways
- Google faces antitrust scrutiny that could dismantle its digital advertising monopoly, impacting its business structure and market competition.
- Meta's aggressive acquisition practices raise critical questions about monopolistic behavior in social media, challenging existing regulations and market definitions.
Deep dives
Legal Challenges Facing Big Tech
Big tech companies like Google and Meta are currently embroiled in serious antitrust investigations that could reshape their business operations and market dynamics. Antitrust laws are designed to prevent companies from misusing their power, ensuring a competitive landscape where businesses cannot dominate without fair practices. The U.S. Department of Justice has argued that Google has created a monopoly in digital advertising by controlling various aspects of the ad pipeline, effectively stifling competition. If the courts rule against Google, this could lead to significant changes in the company's structure, potentially breaking it up into multiple entities to foster competition.
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