Nick Christensen is the Head of SEO and Analytics at the UK brand performance agency Threepipe Reply and the Managing Partner of their specialist Amazon team Emergent.
In this episode, we talk about how and why Threepipe formed Emergent and discuss the specifics of selling on Amazon. We take a look at the differences between Amazon versus other similar platform, the habits and needs of Amazon shoppers, and how the rise of data is necessitating more and more powerful marketing software. Nick also includes some key pieces of advice for brands that are getting started with or trying to grow their reach on Amazon.
Links & mentions:
Agile Digital Transformation