“If You Find Yourself Walking Through Hell, Keep Going”

Each month, “Lochhead on Different” episodes explore the need to differentiate people, products, and services in a world that encourages a lot of imitation. Christopher Lochhead is a best-selling author, top podcaster, and former tech-industry CMO. He’s a student of not only business and technology and marketing but also human nature, human folly, human genius, and very human joy.

Episode 12

Chris says if you’re a human being, and you care about other human beings, this is hard. I tell him that you’re the guy in King Lear who said, “as long as we can say this is the worst, it ain’t the worst.” Chris quotes Churchill by saying “If you find yourself walking through hell, keep going.”

He says roughly in a month, from an economic point of view, we’ve gone from the strongest economy in modern history to the worst economy since WWII. He says it’s heartbreaking to see beautiful Italian churches with caskets in them.

He says it’s not a $2 trillion dollar bailout – it’s a $6 trillion dollar bailout. He says we have to have oversight and we have to have radical transparency and governance. Is the bailout going to end up being $10 trillion?

He says the supply chain is an essential service, and companies like Walmart, Amazon, and Costco are stepping up to become omnichannel companies.

Chris says he had Chris Fussell, a Navy SEAL on his podcast, and Stanley McChrystal, a four-star General, in a previous episode. He says they have a hundred-person consulting and training company that is working with various government agencies on the COVID-19.

Chris says the internet is an essential service. Data is an essential service. Cloud is an essential service. And our mobile and wireless networks are essential services. Data saves lives in a crisis.

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