Innovating Women's Mental Health with VR: Kirthika Parmeswaran of Vital Start Health In this insightful episode, Cole from the American Journal of Healthcare Strategy interviews Kirthika Parmeswaran, the CEO and founder of Vital Start Health. Vital Start Health is a University of Pennsylvania company dedicated to improving reproductive and maternity mental health through virtual reality. Krithika shares her journey from engineering to entrepreneurship, highlighting her personal motivations, the development of Vital Start's unique VR platform, the incorporation of patient feedback, and the future of the company. She also offers valuable advice to aspiring entrepreneurs transitioning from traditional industries to startups.