Lerin Lockwood is the Founder and Creator of Lion Latch, a product that provides secure storage for small valuables like jewelry. After ruining her engagement ring in a softball game, she was inspired to create a place to store and protect it so it wouldn’t happen again. The Lion Latch was a hit, and she raised $14,000 to get it off the ground so she could meet demand. She’s appeared on shows, including Shark Tank, Good Morning America, and The View. In addition to her entrepreneurial pursuits, Lerin is the Coordinator for the Rising Stars Youth Volleyball League. Before Lion Latch, she taught art and coached youth volleyball.

Entrepreneurs who identify a specific need and develop a product or service that caters to it often achieve great success. In fact, some of the most prosperous businesses today started by addressing a personal need. However, how can you ensure your business gets the exposure it needs to take flight?

From teacher and coach to Shark Tank and TikTok, Lerin Lockwood has embarked on an unexpected journey. Born out of a need to store her jewelry safely, Lerin designed the Lion Latch. Her innovative solution resulted in the genesis of a booming business. After appearing on Shark Tank, she gained widespread exposure to millions of people, and that's when she realized the potential of her product. She began using TikTok since it provides an unparalleled opportunity to engage with a massive user base. By tapping into the platform's enormous audience and creating engaging and shareable content, she built a loyal following and developed a thriving brand.

In this episode of the Quiet Light Podcast, Pat Yates sits down with Lerin Lockwood, Founder and Creator of Lion Latch, to discuss how to grow a new business. Lerin talks about what inspired her product creation, how Shark Tank and TikTok are integral to her success, why it's essential to be authentic and listen to your audience, and how being persistent and proactive will pay off.