Fearless Creative Leadership Ep 14: Eric Baldwin & Jason Bagley of Wieden + Kennedy on Championing Creativity
"The New Leaders."
To be a successful creative leader, you need to be able to celebrate an environment that revels in the chaos of original thinking and behavior, and from that produce the reliable performance required of any business.
And sometimes, it requires doing that when your only experience of leading an actual business is none at all. When your success has been based on your capacity to break all the rules and change the expectations.
One day you’re throwing tea into the Harbour. The next you’re sitting on a throne with a crown on your head. At that point, the fact that it’s heavy is not your greatest problem. Your greatest problem is the fact that everyone is staring at you expectantly.
Jason Bagley and Eric Baldwin, are the ECD’s of Wieden + Kennedy, Portland. As creative partners, they were responsible for one of the most iconic advertising campaigns of the last decade - Old Spice’s, "the man your man could smell like. Between them, they have almost 25 years of experience at the agency.
I spoke to them about what makes Wieden + Kennedy a relentless creative force, about how they're leading the Portland office through its own transformation and about the adjustments they have had to make now that they have become the leaders.
For more information:
www.FearlessCreativeLeadership.com