In Episode #87 Neil and Eric highlight how you can deal with Google updates. Listen to learn why not all slide-down in traffic is because of algorithms, why you don’t have to worry when there’s an update, and the importance of having a checklist in case there is an update.

Time Stamped Show Notes:

00:28 – Today’s topic: How to deal with Google updates
00:35 – Neil doesn’t deal with updates
01:01 – Stick to creating a website that’s best for the user
- 01:13 – Don’t worry about specific updates
01:17 – Dealing with the updates if you have a negative traffic
- 01:21 – MozCast talks about updates
- 01:45 – If you have a traffic drop, check where you need to fix
- 02:51 – Check Ahrefs if you have any bad links
- 02:56 – Moz and Majestic break down which links are spammy
- 03:04 – Read your content and analyze
03:26 – Make sure you have a holistic strategy
04:23 – Make sure you have other leverage points
04:34 – Drop from traffic doesn’t necessarily mean it’s an algorithm update
06:42 – Make sure your processes are documented
06:48 – Google traffic update checklist so you know what to do
07:18 – Search engines and social media platforms all have updates
07:31 – That’s it for today’s episode!

3 Key Points:

You don’t have to worry about updates when you’re doing nothing wrong.
A slide in traffic doesn’t mean it’s because of new algorithms.
Get a checklist and have a back-up plan in place.

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