If your message isn’t clear, your brand won’t scale. In this episode of The Next Level Podcast with Jeremy Miner, bestselling author Donald Miller, creator of the StoryBrand Framework, reveals the storytelling psychology that’s helped generate over $100 million in sales for brands around the world. Learn why the human brain only pays attention to stories tied to survival and how to make your customer the hero of your brand’s story.

Donald and Jeremy break down how clarity in messaging, empathy, and identity transformation drive real sales conversion. Learn how elite brands and entrepreneurs simplify communication, connect emotionally, and master storytelling in sales. You’ll leave with practical storytelling tactics you can apply today to boost conversions and make your brand impossible to ignore.

Chapters:

(00:00) Introduction

(01:42) How the Brain Reacts to Storytelling

(04:33) From Memoir Writer to Marketing Expert

(07:16) Why Brands Shouldn’t Be the Hero

(10:52) The P.E.A.C.E. Framework Explained

(15:48) Political Campaigns That Failed at Clarity

(22:04) Selling Identity and Transformation

(30:17) Storytelling vs. Clever Marketing

(38:55) How AI Is Changing Brand Messaging

(54:26) Legacy: Becoming a Survival Asset

💬 Got a question about sales, persuasion, or objection handling? Text me directly: ⁠+1-480-418-6755⁠

➡️ The exact NEPQ script I used to earn $2.4M/year as a W-2 sales rep: ⁠https://nepqtraining.com/smv-yt-splt-opt-org⁠

📗 Want the full NEPQ framework? This is what 350,000+ reps use to close more deals: ⁠https://go.nepqblackbook.com/learn-more⁠

📘 Prefer to understand the psychology behind NEPQ first? Grab The New Model of Selling: Selling to an Unsellable Generation on Amazon: ⁠https://www.amazon.com/dp/1636980112⁠

🔥 More Free Resources

Join the Sales Revolution Facebook Group: ⁠https://www.facebook.com/groups/salesrevolutiongroup⁠

Book a Clarity Call with my team:⁠ https://7thlevelhq.com/book-demo/⁠

✅ Connect with Jeremy Miner

YouTube: ⁠https://www.youtube.com/@JeremyMiner ⁠

Instagram: ⁠https://www.instagram.com/jeremyleeminer/⁠

LinkedIn: ⁠https://www.linkedin.com/in/jeremyleeminer/⁠

Facebook: ⁠https://www.facebook.com/jeremy.miner.52⁠

Connect with Donald

Website: ⁠https://storybrand.com/ ⁠

Instagram: ⁠https://www.instagram.com/donaldmiller/ ⁠

Coach Youtube: ⁠https://www.youtube.com/@CoachBuilder ⁠

Youtube: ⁠https://www.youtube.com/@StoryBrand

Podcast E263 – WordPress as a static site?