Influencer & Affiliate Strategy That Wins - VENDO Velocity Podcast Ep. 176

In this episode, the VENDO team is joined by Brianna Doe, Influencer Marketing Expert and Founder & CEO of Verbatim, to explore how to build and scale high-performing influencer and affiliate programs. We cover finding the right partners, crafting content strategies that align with business goals, leveraging LinkedIn for outreach, measuring performance, and balancing short- and long-term partnerships to drive real business growth. Topics Covered: Finding the right influencers & affiliates (3:20) What you should look for when searching for influencers (7:26) Outreach tips & tricks (11:47) Content strategy that aligns with business goals(18:00) Utilizing LinkedIn for brand outreach (21:52) Converting content (25:30) Creating content briefs (27:20) Influencer & affiliate performance (30:00) Important KPIs (33:05) Approaching short v.s long term partnerships (37:20) Speakers: Brianna Doe, Founder, Verbatim Jaclyn Carleton, Creator Marketing Manager, VENDO Nicolas Martinez, SVP of Marketing, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™