The Ninja Selling Podcast How to Effectively Hand Off Your Real Estate Business
On this episode of the Ninja Selling Podcast, Eric Thompson is joined by Joanne DeLeon, a realtor at The Group Real Estate and Ninja Coach, and her partner Anastasija Mamatsiuk, to explore the often-challenging topic of transitioning a real estate business. Joanne and Anastasija are in the process of doing this masterfully, offering a real-world example of how to make a business transition successful for all parties involved. This episode is perfect for real estate professionals who are considering their exit strategy, want to build a sustainable legacy, or are simply curious about what a successful transition looks like.
Eric, Joanne, and Anastasija discuss the challenges of transitioning a business. They emphasize the importance of choosing the right person to take over, establishing clear communication with clients, and building a team that’s ready for the future. Joanne, a consistent top producer with 25 years of experience, shares her personal journey, and the process of identifying Anastasija as her successor. Anastasija, with her background in applied linguistics and real estate investing, shares her unique experience and how she's been working with Joanne. They both share the strategies they’re using, including face-to-face meetings with clients, co-branding marketing materials, and an emphasis on collaborative learning.
Tune in to learn from a real-life case study about how to transition your real estate business with integrity, intentionality, and a Ninja mindset. This episode is a must-listen for anyone seeking to create a business that’s built to last, where everyone benefits, from the agent, to the successor and, most importantly, the client.
Episode Highlights:
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Introduction to Joanne DeLeon and Anastasija Mamatsiuk
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The challenge of transitioning a real estate business
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Joanne’s 25-year real estate journey and the beginnings of the transition
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Anastasija’s background and how she and Joanne connected
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The importance of finding the “right” person to take over your business
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The power of alignment and shared values
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Strategies for face-to-face meetings with existing clients
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Building a team brand through marketing materials and co-branding
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The importance of stepping back and giving your successor the space to lead
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Financial considerations: How to structure a business transition
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Addressing client pushback and concerns
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A four-year vision for a successful, sustainable transition
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The power of learning from your own mistakes
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The value of NINJA coaching for personal and professional growth
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The importance of a mindset of gratitude
Key Takeaways:
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“A successful transition requires the right person, shared values, and a clear plan.”
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“Face-to-face meetings are crucial for building trust and introducing your successor.”
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“Co-branding marketing materials reinforces the idea of a seamless transition.”
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“It’s essential to step back and allow your successor to take ownership.”
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“Open communication and a willingness to learn from mistakes are key.”
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“A mindset of gratitude sets the foundation for a successful transition.”
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“Consider NINJA Coaching for the support and resources you need to build a legacy business.”
Links:
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Leave a voicemail at (208) MY-NINJA
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Ninja Selling: www.NinjaSelling.com / @ninjasellingofficial
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Ninja Coaching: www.NinjaCoaching.com / @ninja.coaching
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Ninja Events: www.NinjaSelling.com/Events
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The Ninja Selling Podcast Facebook Group
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Ninja Coaching Book Study
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Ninja Mastery
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Ninja Selling by Larry Kendall