Question: Did you know that according to a study from NASA, 98% of 5 year olds are creative geniuses? But only 2% of adults are. Why is this? What causes most of us adults to lose that creative ingenuity? And how do we get it back?

Well that’s what we discuss today with our new friend Joey Cofone.

Joey is the Founder & CEO of Baronfig, an award-winning designer and entrepreneur, and author of #1 bestselling book The Laws of Creativity. 

Joey has designed and art directed over 100 products from zero to launch. You can consider him obsessed with unconventional creativity. His work has been featured in Fast Company, Bloomberg, New York Magazine, Newsweek, Bon Appétit, Quartz, Mashable, Print, and more. He is also a 1st place winner of the American Institute of Graphic Arts design competition, Command X.

Joey strives to make work that appeals to curious minds—work that’s beautiful, smart, and communicative. He believes that design is the least of a designer’s worries, that story is at the heart of all tasks, and that jumping off cliffs is the only way to grow.

CONNECT WITH JOEY COFONE: Book // Website // IG

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