The podcast discusses the final steps before a book launch, strategic use of testimonials, revolutionizing app interaction with a pull to refresh feature, user-centric design, beta testing readiness, pre-launch activities, app and website updates, rebranding, and social media impact.
The excitement of holding a physical book after years of work, using Amazon's KDP for printing proofs, and managing tasks typically handled by publishers.
Strategic marketing with a dedicated landing page for testimonials, purchasing info, and bonuses to enhance book appeal and ensure a successful launch.
Exploration of testimonial tools for social proof, showcasing authentic feedback, and leveraging testimonials to build credibility and engage with readers.
Deep dives
Book Publishing Process and Concerns
The episode delves into the speaker's experience with the final stages of publishing a book. They discuss receiving print proofs of the book after three years of work, highlighting the excitement of holding the physical copy. The speaker mentions the details of using Amazon's KDP for printing proofs and the challenges of handling tasks typically managed by a publisher. Additionally, they express the stress of managing various aspects like the publisher name and ISBN, usually handled by publishers.
Creating a Strategic Landing Page for the Book
The podcast highlights the speaker's strategic approach to marketing the book with a dedicated landing page. The speaker emphasizes the importance of a landing page for testimonials, purchasing information, and marketing campaigns, offering a more comprehensive experience beyond the book itself. By providing additional value through bonuses and community engagement, the speaker aims to enhance the book's appeal and ensure a successful launch.
Utilizing Testimonial and Social Proof Tools
The episode discusses the speaker's exploration of testimonial tools like 'Testimonial' for gathering social proof. They mention differences in using testimonial services and the significance of showcasing authentic feedback on websites. The speaker considers leveraging testimonials to build credibility and engage with readers, highlighting the impact of social proof in influencing audience perception.
Designing User Experience for Mobile Apps
The podcast focuses on the importance of user experience in mobile app design, citing examples of intuitive and engaging interactions. The speaker shares insights on leveraging existing behavioral patterns for intuitive designs, referencing common mobile gestures like swipe to delete. They emphasize the need to tailor mobile app design for specific audiences, highlighting the significance of a seamless and engaging user experience.
Progressive Web App Launch and Feedback Gathering
The episode highlights the successful launch of a progressive web app for better user engagement and accessibility. The speaker emphasizes the significance of addressing user feedback, such as making the app more accessible by introducing gestures like swipe to delete. They discuss the process of gathering user feedback through beta testing and beta sign-ups, aiming to enhance user experience and streamline app functionalities.
Jesse holds his book in his hands and Marie gives an update on forthcoming updates for Llama Life. They discuss testimonials and which ones get premium real estate.
