Just Go Grind #142: Javier Laval, Founder of FutureStream, Empowering Creators by Helping Them Monetize Their Livestreams, and Creator of Android Homme, on Building Innovative Ventures in the Entertainment and Fashion Industries
Javier Laval, founder of FutureStream, is the ultimate creative director and entrepreneur. If you have attended one of his infamous JL Events in Hollywood entertaining top celebrities, athletes, and trendsetters then you will realize quickly that he is connected to the key influencers in music, fashion, sports, and entertainment. Truestar Media, his marketing company, has worked on major creative campaigns for companies such as Nike, Boost Mobile, Pony, Nooka, and many more.
Javier's background is in creative brand marketing. His migration into fashion was a move that he chose to make after helping numerous companies build their own brands and products that were specifically geared towards the young influencer market. In 2008 he decided it was time to take the leap and founded his own brand Android Homme. Self financed, and a tightly run operation has led to global distribution and respect from many of his fashion peers as well as the laundry list of celebrity clients and supporters of the brand.
His inspirations range from modern architecture to sacred geometry. His belief that the human mind is similar to a computer and therefore can be programmed or "Re-Programmed" is what serves as his ongoing inspiration to try new things. Locking Javier in a construct is a mistake, he is a unapologetic jack of all trades. Javier is a proud and loving father of two children, is fluent in spanish, a dedicated Yoga practitioner, meditation master, and biohacker that is focused on health and wellness through his LOVEMORE Labs.
Connect with Javier Laval
Some of the Topics Covered by Javier Laval in this Episode
- How Javier views himself as a creator and entrepreneur
- Javier's experience as a nightclub promoter in the Bay Area
- The end of Javier's basketball career
- Promoting artists who would become big names and the opportunity to work with labels
- How Javier started his first company, Truestar Media
- How the music industry has changed over the years
- Nike as one of their first clients
- What led to Javier's creation of Android Homme and how it changed the men's footwear industry
- What makes a successful live event
- Building Android Homme from zero
- Traveling to China, figuring out manufacturing, and issues with quality
- The challenges of distribution and scaling for Android Homme
- How Javier approached designing the footwear itself
- Building an international brand in the pre-social media era
- The intense pace of the fashion industry and the toll it took on Javier
- Starting Lovemore Labs
- How COVID inspired the creation of FutureStream
- What is FutureStream and its traction so far
- The variety of industries the FutureStream platform can support and why creators are choosing it
- The big vision for FutureStream
Links from the Episode