DomainSherpa.com DomainSherpa - Sherpa Shorts - November 20, 2025: Can’t Stop, Won’t Stop
Nov 21, 2025
Matthew Gould, CEO of Unstoppable Domains, and Brady Anthony-Brumfield, Head of Growth, dive into their company's exciting transition from Web3 to a hybrid of Web2 and Web3 domains. They discuss the integration with AfterNIC and what that means for users. Insights into ICANN's gTLD round and the potential for fractionalizing domains add depth to their plans. With a focus on enhancing user experience and product features, they envision a future of democratized domain investment through innovative tools and community engagement.
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Web3 Hidden Inside Web2
- Unstoppable shifted from a Web3-first pitch to embedding Web3 features behind the scenes in traditional DNS domains.
- Users often won't know about on-chain features but will get incremental utility like setting crypto addresses.
Build Where The Users Are
- New technology integrates into larger existing markets rather than replacing them when the new market is smaller.
- Unstoppable chose to build Web2 registrar infrastructure and quietly layer Web3 capabilities on top.
Wait For The Fat Pitch
- Market demand for advanced on-chain domain features isn't strong yet, so focus stays on traditional registrar services.
- Radical Web3 features will wait until a clear fat pitch emerges to mainstream users.