Victoria Prew is an entrepreneur and CEO of fashion rental company HURR, in this episode she explains how she saw a gap in the market for rented luxury fashion and leaned in.

Victoria Prew is the CEO and co-founder of HURR Collective, the global home for circular fashion, a community of first-movers, committed to environmental responsibility, setting the tone for the next generation to follow.

From idea-in-head to multi-million pound fashion rental business, Victoria has trailblazed the way for young female entrepreneurs to build their businesses. Her accolades for entrepreneurship include Forbes 30 Under 30, and HURR ranks as one of the world’s 50 Top Startups, she’s also been featured in press around the world for her innovative business. Victoria is on a mission to remedy the bad habits of the fashion industry for a greener future without sacrificing quality and style.

Victoria’s book choices are:
** The Tale of Jemima Puddle-Duck by Beatrix Potter
** Lessons in Chemistry by Bonnie Garmus
** Rodham by Curtis Sittenfeld
** The Long Game by Dorie Clark
** Lean In by Sheryl Sandberg

Vick Hope, multi-award winning TV and BBC Radio 1 presenter, author and journalist, is the host of season seven of the Women’s Prize for Fiction Podcast. Every week, Vick will be joined by another inspirational woman to discuss the work of incredible female authors. The Women’s Prize is one of the most prestigious literary awards in the world, and they continue to champion the very best books written by women.

Don’t want to miss the rest of season seven? Listen and subscribe now!

This podcast is sponsored by Baileys and produced by Bird Lime Media.

What does market disruption actually look like? | Ep. 194