Ryan Wimpey: How Do You Turn Dog Training Into a Thriving Business?

Ryan Wimpey is the visionary founder of Tip Top K9 Dog Training. We spoke about his journey from working an unfulfilling cubicle job to building a nationwide dog training empire. With over 18 years of experience and the training of 5,000+ dogs under his belt, Ryan shares the secrets behind his unique classical conditioning method and how it’s different from reward or punishment-based approaches.

One of the most surprising revelations is that dog training isn’t formally accredited. “Dog training is a trade,” Ryan says, “and just like every other trade, you really must apprentice.” His journey began with a personal search to solve his dog Curley’s behavioral issues. This ultimately led to developing a systematized, repeatable approach that simplifies the training process for both dogs and owners.

Ryan offers a clear breakdown of his innovative training system based on Pavlovian conditioning, explaining how it effectively teaches dogs to respond to commands without relying on food lures or negative reinforcement: “With classical conditioning, there's no reward, there's no punishment. We condition a response.” His approach involves using a remote training collar, a leash, and verbal commands to create reliable behavior in dogs—even when off-leash.

Beyond dog training, Ryan dives deep into the world of franchising. He explains the power of owning a Tip Top K9 franchise, emphasizing how it allows dog trainers to focus on their craft while corporate takes care of the business side: “We answer all of your incoming calls, book your appointments, and do your billing.” This heavy back-end support is what allows his franchisees to succeed where others might struggle.

Key Takeaways:

• Classical conditioning offers a superior alternative to reward or punishment-based training, with results that last.
• Franchising with support: From call centers to marketing, Tip Top K9’s system allows trainers to focus on their passion without being overwhelmed by business operations.
• The importance of systems: Both in dog training and business, having a documented and repeatable method is key to long-term success.

This episode is packed with insights for anyone passionate about dog training, entrepreneurship, or both. Ryan's dedication to helping dogs live their best lives—and his ability to pass on that knowledge to others—makes this an episode you won’t want to miss.