Pipeline Visionaries The Power of Intent with 3-time CMO/CEO Raj Khera, Head of Growth at SalesIntel
“Don't hold back your knowledge. One of my recent posts was about sharing your expertise. Nobody's going to believe you're an expert if all you do is talk about what you know. You actually have to show people what you know. So write articles, write a book, do a webinar on your specific area of expertise and let it all out. Just share that knowledge.” — Raj Khera
-----
Episode Timestamps:
*(2:07) Raj’s first job in demand gen
*(3:00) SalesIntel explained
*(4:00) What Raj’s role is and what he does as head of growth
*(4:40) The Trust Tree - Raj’s demand gen strategy
*(6:20) SalesIntel’s Org Structure
*(8:00) Who SalesIntel sells too
*(10:45) The demand for SalesIntel
*(13:20) How Marketing departments use SalesIntel
*(16:50) The Playbook - Raj’s Uncuttable Budget Items
*(18:35) Raj’s favorite tools for keyword research
*(20:20) PPC strategies for SalesIntel and Raj
*(23:40) Setting up sponsorships and sponsorships in general
*(31:20) Dust-ups
*(36:40) Raj’s favorite campaign
*(38:10) Bad campaigns are due to not testing enough
*(39:45) Quick hits
-----
Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links
Power Questions - Build Relationships, Win New Business and Influence Others