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Larry Cassesa is the Director of Sales, Marketing, and Product for Abicor Binzel USA and Canada. He started his career and sales and moved into a leadership position after the 2008 financial crisis. He's led a global team through the implementation of the Salesforce CRM and many cross-functional projects. We explore Larry's experience on the front lines of leadership.

Quotes from This Episode

• "My job is to clear obstacles."
• "True empathy is exhausting... it takes a lot of energy."
• "My job is to protect all those other people in the culture. So you have to make those tough decisions, you have to have those tough conversations."
• "Your job is not necessary to have all the solutions or answers...but to work with them to find those solutions."
• "I'd much prefer to be a facilitator than a top-down sort of leader. I think it's more productive that way."

Resource Mentioned in This Episode

• Infinite Game by Simon Sinek
• Verbal Judo by George Thompson
• Extreme Ownership by Jocko Willink
• The Like Switch by Jack Schafer
• Sapiens by Noah Harari
• The Goal by  Eliyahu M. Goldratt
• Good to Great by Jim Collins

Other Episodes Mentioned In This Conversation

• Diane Dixon
• Barbara Kellerman
• Davis Rosch 

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