LinkedIn Communication - Live!

Welcome to episode 178, it’s been a busy week for me with several training sessions and a speaking gig. I knew I wouldn’t get time to produce an episode this week so I thought it might be interesting to hear the talk that I gave this week.

First and relevant to the subject of my talk, I saw this article and wondered what you would make of it.

Interesting Stuff I Saw This Week

Seriously, Please Stop Trying to 'Go Viral' on LinkedIn

My thoughts; What does ‘viral’ actually mean? You really don't need a ‘killer’ inspirational story. People mostly respond to interesting but ‘normal’ stories that they can relate to. Views are not a vanity metric. Your post ‘views in the feed’ number is a clear indication of how the algorithm distributes your post and this is an important thing to keep a check on. The point about creating a community makes perfect sense to me but this has nothing to do with posts on Linkedin - different issue. The headline of this post does strike me as being classic ‘click bait’ as the article isn’t really about why you shouldn't be aiming for high views from your LinkedIn posts.

My talk

You can view a copy of my slides below