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Covery's Bootstrap Kickstarter Launch
- Florence and Athena started Covery by launching a Kickstarter to validate customer interest and raise production funds.
- They personally created the prototype through long sampling to perfect the fit before production.
Shopify E-Commerce Advantage
- Use Shopify for e-commerce to avoid high costs and complexity of hiring web developers.
- Setting up the entire website by yourself can save money and enable useful analytics.
Farmers Fridge Humble Beginnings
- Luke Saunders launched Farmer's Fridge with a pricey custom vending machine plan but pivoted to modifying existing vending machines.
- First fridge was in a poor food court, which was perfect as the only place willing to lease to them.