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Brand on Purpose

To B Corp or Not To B Corp: Reflecting on the Benefits and Realities of Becoming a Certified B Corp (S3E12)

Mar 31, 2020
28:05

In this special Season Three finale, Aaron looks back at some of the interviews he's had with B Corp Certified brands like Ben & Jerry’s and Intrepid Group. Designed to hold businesses to legal standards of ethical, social and environmental responsibility, acquiring the B Corp Certification allows companies to express to the world that being a force for good acts as the foundation of their business. Tune into this clips episode to learn about how becoming a Certified B Corp affects change at a global scale – and hear a sneak peak of our upcoming episode with New Belgium Brewing. Discover more about the certification process at bcorporation.net.


Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy

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