Higgle: The B2B Sales Club Revolutionizing Sales through Customer-Centric Approaches with Barrett King
Sep 23, 2024
38:09
Today we’re talking all about transformative power of strategic partnerships in scaling tech companies. We’re joined by Barrett King, who is Senior Director, Revenue & Partnerships at New Breed as well as a former HubSpot leader. We explore his unconventional journey from the restaurant industry to becoming a B2B tech sales expert. Barrett shares key insights from HubSpot’s early days, highlighting the importance of market listening, exceptional customer support, and innovative partnership models. We also discuss the critical role of tech ecosystems, personal branding, and customer-centric sales approaches in driving growth.
Topics covered during this episode include:
- Why Barrett’s transition from the culinary arts to B2B tech sales provides unique perspectives.
- How HubSpot’s early market listening, customer support, and partnerships led to SaaS success.
- Why tech ecosystems are crucial for company expansion and long-term growth.
- How distributors, resellers, and VARs enhance go-to-market strategies.
- Why customer retention and robust ecosystems drive business success.
- How personal branding for sales teams contributes to overall company success.
- Why salespeople need to be knowledgeable consultants, not just product sellers.
- How improving conversion rates requires a blend of data analysis and incremental changes.
- Why a strong company culture and mission belief inspire personal and organizational success.
- Emphasizing quality over quantity in sales efforts involving tech.
- Why customer service should be integrated into sales functions for better results.
- How successful tech companies retain and expand existing customers for sustainable growth.
- Why understanding customer problems deeply is essential for improving conversion rates.
- How owning one’s social and email presence can elevate personal and company brand.
- Why the conventional sales approach needs to evolve towards customer-centric methods.
Barrett King on LinkedIn: https://www.linkedin.com/in/barrettjking/