Seth Godin, bestselling author, discusses cultural shifts and business failures, reflects on a unique musical relationship, addresses content overload and the perception of cheapness, and explores the impact of sorting on creators and their work.
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Quick takeaways
Culture and relationships shape our actions and can be resistant to change.
Organizations should identify their true assets and leverage their expertise to thrive in changing landscapes.
Deep dives
The Power of Culture and Relationships
Culture and the relationships between individuals can be influential and resistant to change. They shape the way we do things and can be stickier than we realize. DNA may be permanent, but our cultural beliefs and practices are harder to shift. Case in point: Blockbuster's refusal to adapt to the changing market, which ultimately led to their downfall. Understanding who we serve and what they need is crucial in navigating cultural shifts and adapting to new opportunities.
The Role of Ownership and Assets
Organizations often fail to assess their true assets and take advantage of what they own. Random House, for example, saw their relationship with bookstores as their primary asset, rather than recognizing the value of their knowledge and information. As technology advances and new media forms emerge, organizations must identify what they truly own and leverage their expertise and knowledge to thrive in changing landscapes.
The Importance of Curators and Curation
With the abundance of content today, curation becomes increasingly valuable. Gatekeepers may prioritize short-term profit, but curators have reputations on the line. They serve as trusted sources, guiding consumers to the content that matters. As individuals or organizations, understanding our memetic DNA and aligning with curators who share our values and serve our intended audience can help us navigate the changing media landscape.