Generating Revenue - Common Mistakes

In this episode, Mike and Jody discuss four common mistakes Sales Reps make when it comes to generating revenue.

Common Mistakes:

Believing that people care about the problem you solve for enough to pay for your product or service.

1. If they aren't interested enough to pay for your product or service, you won't generate revenue.
2. If they aren't solving for the problem today, they either haven't been able to find a solution or they don't care.
3. Not enough pain behind the problem to solve for it.
4. If everything is a priority, then nothing is a priority.

Forgetting to go back and ask existing customers core questions.

1. Why did you do business with us?
2. Why do you continue to do business with us?
3. Are there other people like you that you think should be doing business with us?

We over think the process or approach.
We focus on feature functionality rather than the challenge that exists inside an organization.

What common mistakes have you seen made when it comes to revenue generation? Let us know via Twitter, Instagram or email us at podcast@catalystsale.com.

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Growth Acceleration - Plateau Breakthrough

Product Market Fit

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Seven Traps

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