IN CLEAR FOCUS: This week's guest, Corey Morris, the CEO of Voltage and author of "The Digital Marketing Success Plan," discusses his START planning framework for effective digital marketing. Corey explains why strategy must precede tactics, the dangers of "checklist SEO," and how to connect marketing metrics to business outcomes. He shares insights on AI's impact on search marketing, the importance of brand foundation, and a case study where an investment of $80K generated $1.2M in revenue.
