Future Fuzz - The Digital Marketing Podcast Ep. 79 - Denise Murtha Bachmann - The original sales pro & top LinkedIn Voice. Integrating AI into your lead nurturing - Success with AI
Summary
Denise Murtha Bachmann, a sales expert, discusses the intersection of sales, AI, and humanity in the digital age. She emphasizes the importance of authentic human connections in sales and the effective use of AI technology. The conversation also delves into the challenges of leveraging AI in sales processes and the need for a more human-centric approach in marketing and sales.
About Denise
Denise Murtha Bachmann is a powerhouse in the world of sales, boasting an impressive track record of over 30 years in consultative selling. Throughout her illustrious career, Denise has successfully negotiated and closed deals exceeding a remarkable $74 million, collaborating with some of the most prestigious Fortune 500 organizations. The latter half of her sales career, over a decade, was spent immersed in the realm of Artificial Intelligence and Machine Learning (AI/ML), which sparked an enthusiasm for these new technologies. However, as exciting as the AI/ML technologies were, so many organizations were struggling with leveraging AI effectively.
Takeaways
- The importance of authentic human connections in sales and the effective use of AI technology
- Challenges of leveraging AI in sales processes and the need for a more human-centric approach in marketing and sales
- The significance of customer insights and forecasting in sales, and the role of data in making informed decisions
- The impact of the digital age on sales and the need for a balance between technology and human connection