Bankless Why Gen Z Will Turn Everything Into a Market | Threadguy
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Dec 18, 2025 
Threadguy, also known as Michael, is a crypto-savvy trader and founder of Counterparty Media, renowned for his insights into Gen Z's unique market mentality. He discusses how trading has evolved into a spectator sport, fueled by Gen Z's internet fluency. The conversation delves into ‘Entertainment Finance,’ where trading mimics gaming culture. Threadguy also highlights the impact of social proof on market entry, and how tokens could redefine investment landscapes. He argues that today’s traders are like athletes, and every asset may soon become content.
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From Sneaker Flips To NFTs
- Michael describes entering crypto via TopShot and sneaker reselling during COVID and quickly moving into NFTs and Bored Apes.
- That early trading-on-the-internet background explains his trade-first perspective on crypto markets.
Trading As A Cultural Norm
- Michael says a generation grew up trading niche cultural products online and sees making money from the internet as normal.
- That familiarity makes onboarding to crypto and meme-driven markets much easier for Gen Z.
Onboard With Social Proof
- Use social proof as the strongest onboarding story: a friend making easy money convinces others to join a market.
- Show relatable wins to onboard people rather than abstract product features.