For The Long Run: Exploring the Why Behind Running Designing the World’s First and Smartest Running Shoe: Avelo’s Founder Royi Metser
Apr 25, 2025
54:42
Royi Metser is the founder and CEO of Avelo, the company behind the world's first smart running shoe.
Running changed Royi’s life in 2021 after a blood test was the kick in the butt he needed to make a change. Three days later he signed up for his first marathon.
It was through his personal mission to improve at running that he decided to build a product to measure force and form and use the data to help runners improve performance and reduce risk of injury.
Listen to hear about:
- How signing up for a marathon motivated Royi to start running again
- How struggles with achilles tendinopathy and plantar fasciitis made Royi curious about creating a product that measures data at the feet
- Creating a smart running shoe and the challenges of building footwear, software, and hardware all together
- Behind the scenes of Royi’s start-up, Avelo, the world’s first smart running shoe
Stay connected:
- Avelo on IG: instagram.com/avelorunning
- For The Long Run Podcast on Instagram: instagram.com/forthelrpod
- Jon Levitt on Instagram: instagram.com/jwlevitt
- Join the For The Long Run email community: for-the-long-run.beehiiv.com
This episode is supported by:
- Boulderthon: Our favorite Colorado race event with a variety of distances. Use code FTLR20 for $20 off the marathon or half marathon when you register at www.boulderthon.org.
- PUMA: Get 20% off any PUMA run or train products from shoes to apparel with code FTLRQ1 at www.puma.com.
- Hyperice: Innovative recovery tools for all types of training. My favorite are the Normatec leg boots and Normatec Go portable calf sleeves. Reach out to me on Instagram for a discount code to use at hyperice.com.
Note about Avelo: I believe so strongly in what Avelo is doing that I’ve been advising the team behind the scenes for the last two years!