//Jayne Sproson - Branding, E82

This week in the Dentology Podcast Andy and Chris chat to award-winning business consultant Jayne Sproson.

In this episode Jayne talks about her dental career, reflects on the years she spent running her own practice alongside her husband and how that practice is now considered a blueprint for the many modern practices of today having been one of the first dental practices in the UK to incorporate aesthetics.

She chats about the highs and lows of her business career, reflects on some of the challenges faced along the way and explains the reasons behind her decision to sell her practice and move into a consultancy role.

She also talks about her work today running the Jayne Sproson Consultancyand how she is now working as a ‘C level brand strategist’ sharing her expertise with an increasing number of dental practices looking to convert from the NHS to deliver purely private dentistry.

Topics:

- Your upbringing/background

- Your dental career

- Running a dental practice: integrating aesthetics, challenges faced

- Selling your practice & your change of career

- Your high and low points in business?

- What is a C level brand strategist?

- Tell us more about the Jayne Sproson Consultancy