A home goods store started selling a bread machine. When the bread machine first came out, sales were – perhaps unsurprisingly – slow. But then, they released a deluxe version that was 50% more expensive. Suddenly, the original started flying off the shelves.
When it comes to money, our irrationalities – our biases – impact more than just our purchasing behavior. They also impact our investment decisions. On this episode of The Bid, Emily Haisley, Head of Behavioral Finance within Risk & Quantitative Analytics, discusses why understanding and tackling our biases can help us become smarter investors.
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