A New World for Branding in Esports

Sponsored by Dell

This week’s episode was recorded live at CES 2020. Brands are benefiting from backing esports. It offers direct access to a prime consumer group: 18-35 year olds who may have already parted ways with traditional TV. We hear from a star esports athlete, the CEO of his team and Dell discussing how brands must find unique ways, such as esports, to share their message.

Guests

• Bryan de Zayas, Global Director of Marketing, Dell
• Steve Arhancet, Co-CEO and Owner, Team Liquid
• Jonathan “@EliGE” Jablonowski, CS:GO Player, Team Liquid