Prescription drug commercials are confusing. People eating ice cream while a voiceover talks about herpes. The Cialis couple in the bathtubs in a field (backstory revealed below). The long list of side effects that seem much worse than whatever disease the advertised drug claims to cure.
I asked Nikhil Krishnan, the man behind healthcare newsletter/community/novelty product shop Out-of-Pocket to explain why they are the way we are. He covers:
Why Do Pharma Companies Market to Consumers?
What Are the Rules Around Marketing to Consumers?
Pharma Marketing is Evolving
So... Is Marketing to Consumers Bad?
You can read the full post at Not Boring.
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