Episode 413 – Positive Grid’s Laura Whitmore, Deceiving 2021 Music Revenue Numbers, And The End Of The Effects Pedal

She Rocks Awards - 01212016My guest this week is Laura Whitmore, who started her career in the direct marketing department of CBS Records before a 20 year stint as the marketing director for Korg USA. There she was instrumental in marketing, PR and artist relations for the Korg, Marshall, and VOX brands as well as editor of Korg’s ProView Magazine.Laura then started her own PR and marketing company called Mad Sun Marketing, with clients like Acoustic Amplification, Peavy, Sterling Audio, SIR, Korg, and many more, before signing on as VP of marketing for Positive Grid.In 2012 she founded the Women’s International Music Network™ to create a hub to connect women in all facets of the music industry, and to expose them to role models, events and educational opportunities that focus on women in music. During the interview we spoke about the difficulties of doing PR in today’s social media world, the idea behind the Women’s International Music Network, musicians as entrepreneurs, and much more.I spoke with Laura via Zoom from her home office.On the intro I’ll take a look at how the RIAA’s latest stellar revenue numbers are deceiving, and, are we looking at the end of the guitar effects pedal? var podscribeEmbedVars = { epId: 82942853, backgroundColor: 'white', font: undefined, fontColor: undefined, speakerFontColor: undefined, height: '600px', showEditButton: false, showSpeakers: true, showTimestamps: true };

Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrL

Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

📌 Explore Bobby’s best-selling books:
https://bobbyowsinski.com/best-selling-books/

📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound:
https://a.co/d/eEEpPrL

🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration

🎙️Nail that pro vocal sound: clear, upfront, and mix-ready.
Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv

🎧 Discover more mixing and production courses:
https://www.bobbyowsinskicourses.com/

📲 Follow Bobby for more tips, insights, and updates:
• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/
• LinkedIn: https://www.linkedin.com/in/bobbyo/
• Instagram: https://www.instagram.com/bobbyowsinski/
• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social

🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.

Music. Business. Creativity. Straight from the Inner Circle.

Produced by APodcastGeek
https://apodcastgeek.com/