

Little influencers, big business
Nov 23, 2022
Mai Nguyen, mother of child influencer Zoe, shares her experiences navigating the complexities of raising a digital star. Leah Plunkett, author of 'Sharenthood', discusses the legal and ethical implications of parents sharing their children's lives online. The conversation dives into the rise of young influencers, the pressures of public exposure, and the tension between fame and privacy. They also address the dark side of family content creation and the urgent need for regulations to protect children's rights in the digital world.
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Zoe in the City: A Child Influencer Case Study
- Mai Nguyen, known as My Sassy Girl on Instagram, discusses her daughter Zoe's influencer career.
- Zoe, 10, started on Instagram at 3 and has amassed 155,000 followers, even appearing in the movie Bullet Train.
Managing Child Influencer Earnings
- Separate your child's influencer income and handle expenses transparently.
- Ensure the remaining earnings go directly into the child's account.
DaddyOFive: A Cautionary Tale
- The DaddyOFive YouTube channel, a family prank channel, exemplifies commercial sharenting gone wrong.
- Viewers reported the family to Child Protective Services due to one child's distress, highlighting ethical concerns.