In this special U.S. Election Day episode of Good Revenue, we revisit one of our most popular episodes, diving deep into why traditional lead generation strategies often fall short for many organizations. The discussion is led with passion and backed by data, aiming to inspire conversations among CFOs, CEOs, and board members about building more efficient and customer-friendly business models. Key topics include the complexities of customer acquisition, the inefficiencies of traditional lead gen frameworks, and the shift towards more customer-centric approaches. Thought leadership, trust-building, and adapting KPIs to better serve your audience are emphasized as crucial steps for modernizing go-to-market strategies. Tune in for actionable insights on navigating today's challenging and crowded markets.

Highlights:

00:00 Introduction and Context

00:58 Challenges in Traditional Lead Generation

02:45 Defining Lead Generation and Demand Generation

03:43 Popular Lead Generation Frameworks

05:22 The Salesforce Model and Its Impact

08:03 Issues with Current Lead Generation Assumptions

09:40 Consequences of Ineffective Lead Generation

14:23 Changing Buyer Behavior and Sales Challenges

26:51 Strategies for Effective Go-to-Market Models

29:09 Validating and Segmenting Your Market

34:45 Building Trust Through Thought Leadership

40:12 Adapting Business Goals and Metrics

42:33 Conclusion and Final Thoughts

Resources:

Slides

Youtube video

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Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue 

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