EP21 | Jinny Oh (Wandr) - How product strategy and UX design impact churn

Today on CHURN.FM we have Jinny Oh, Founder of Wandr Studio, a product strategy and UX design firm.

We chatted about how Jinny built a multi-million dollar business as a digital nomad and her motivations to build a remote company.

We also discussed how Wandr helps SaaS companies tackle churn through product strategy and UX design, how to test your ideal customer personas before building a product, and the importance of having a solid information architecture to avoid build a Frankestein product.

Jinny also shared how product copy impacts product design, how to conduct a usability audit, and how to effectively roll out a product redesign without impacting the existing user's experience.

I’m excited to hear what you think of this episode and if you have any feedback I would love to hear from you. You can email me directly on Andrew@churn.fm and don’t forget to follow us on Twitter.

Enjoy the episode!

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.